Our Values
Ayam™ Mission
Modern life makes it difficult for families to have meals that are at once nutritius, tasty, convenient and above all, imaginative.
Ayam™ can make a difference in your life! We help you to create meal occasions that are memorable, totally sattisfying and with ease. We bring you ideas and products which will make your meals a sure success and at the same time, enable you to discover new tasty dishes to tantalize your family's taste buds!
Our commitment is to offer you healthy & natural products which are of superior quality. This is because we treasure the confidence and trust that was placed by millions of families in Asia in Ayam™ since 1892.
Ayam™, it's a matter of taste!
Ayam™ Vision
Natural and quality food
Ayam™ believes only in quality ingredients prepared naturally.
Ayam™ has banned preservatives, added MSG and added trans fat.
Ayam™ also try as much as possible not to add additives if it is not necessary.
No waste
With an environmental logic, Ayam™ believes that the whole product should be used in the process to limit waste.
Ayam™ is also engaged in a long term production to reduce waste and carbon footprint.
Ayam™ Value
Denis Freres Group is a licensee for Ayam™, the group traces back its origin to 1862, as one of the most successful family owned company in the Far East, thanks to the entrepreneurship and business ethics of the Denis family.
Ayam™ has become a household name in Asia for quality food products - particularly fish products, thanks to its continuous commitment to a corporate credo which still stands today, after more than 100 years in business:
- Quality
- Activity
- Price stability
- Affordability
- Supply continuity
- Visibility
- Adaptability
- Honesty
- Value the community
Ayam™ values the relationship with suppliers, distributors, employees adn all business partners. We are dedicated to listen and respond to the expectation of our customers across generations and countries.
